Real Estate Tip – Being a Generalist vs. a Specialist
You can’t be everything to everyone. By trying to sell your services to everyone for every type of property, you are diluting your message and making it more difficult to get business.
In a real estate market with low inventory and lots of competition to sign listings, it’s tempting to try to be everything to everyone in an attempt to get any business at all. But, as master trainer Chris Leader points out, when it comes to generating leads, marketing your services, selling yourself to potential clients, and signing listings being a specialist has LOTS of advantages.
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