Real Estate Tip – Being a Generalist vs. a Specialist

You can’t be everything to everyone. By trying to sell your services to everyone for every type of property, you are diluting your message and making it more difficult to get business.

In a real estate market with low inventory and lots of competition to sign listings, it’s tempting to try to be everything to everyone in an attempt to get any business at all. But, as master trainer Chris Leader points out, when it comes to generating leads, marketing your services, selling yourself to potential clients, and signing listings being a specialist has LOTS of advantages.

You can get tons of practical real estate advice like this on demand anytime with Leader’s Edge Virtual Training. Find out more at

Leader’s Edge VT is also available as part of Leader’s Edge POWER UP group coaching or One-on-One coaching. Call our office toll free at 866.607.7999 to talk about what level of coaching is right for you.

Back to All Posts