Real Estate Tip – Prospecting vs Marketing

You can’t avoid prospecting by spending all of your money on marketing. You need both for your business.

Investing in marketing as a way to avoid prospecting misses the point. The two generate opportunities at different speeds and you need both for your business. If you have time but no money or if you need deals NOW then focus on prospecting. If you’re really busy making money and you want to keep communicating to bring prospects to you then spend on marketing. This month, Chris Leader talks you through the two ways of filling your pipeline, what to plan for with your marketing, and why you always need strong prospecting skills.

This video is available for free until August 3, 2023. To watch it whenever you want, and to access more than 16 hours of real estate training videos on demand, get Leader’s Edge Virtual Training at Or get this video for free when you become a Leader’s Edge Coaching client. Get started with agent coaching at

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