Integrity, Branding & Consistency
Agents like Shelley Scotto, who have more than 30 years of experience in the real estate business, have so much to teach us.
“This what it’s really about – negotiation. There’s an art to it … The longer you wait, the less you’re going to get.” ~ Shelley Scotto
In his latest episode of How They Won, Leader’s Edge coach and trainer Bob Burns speaks with Shelley Scotto of Coldwell Banker on Long Island & Queens, New York. Shelley is an incredible real estate agent who has succeeded in every type of market since 1988. The two of them had a wide-ranging conversation about:
- Branding in a competitive environment.
- Keeping your integrity and reputation.
- Marketing and customer service.
- The lost art of negotiation.
- The cure for fear in real estate.
- And how Shelley would improve the real estate business if she could waive a magic wand.
Listen and subscribe on Apple Podcasts to get the whole conversation or go directly to the source at howtheywon.com.