Cash Flow is More Important than Profits
As COVID-19 persists, cash management is paramount.
No doubt we are facing challenging times. With 40 years’ experience in real estate, I’ve been through several recessions. As we continue to sequester ourselves at home through the COVID-19 pandemic, you won’t have a lot of control over revenue, but you can control your expenses. Agents who manage their cash flow during this difficult time are the ones who will capitalize on the next market (And what always follows a bad market? A good one!).