Free Video Mortgage Tip – Cross Promoting The Right Way

Posted July 6th, 2010

As mortgage professionals, we are often contacted by realtors in our community to see if we are interested in doing cross-promotions. This is a great idea, but it doesn’t come without risk. You must seriously consider who you are choosing to connect your reputation to. Are they doing enough business? Do they have a good reputation in the community already? Are they overcharging you to help underwrite the cost of their own advertising?

Connecting to the RIGHT realtors can instantly help increase our business. Watch this short video tip to find out how to get the best bang for your cross-promotion dollars:

I wish you great success this month,

Chris Leader
President
Leader’s Edge Training
www.LeadersEdgeTraining.com

Monthly Video Sales Tip – Believe In What You Sell

Posted June 1st, 2010

Knowledge is power. Too many people in the industry today only have a surface idea of what their company’s products and services are all about. They never take the time to become an expert and this leads them to always operate with a degree of insecurity. To truly stand out from your competition and to ensure clients truly believe in the benefits of your products and services, you not only need to become an expert about everything your company offers, but you need to believe passionately in what you do. Today if you are sitting at a table making a presentation to a potential client, do you know your products intimately? Are you so committed to your products and services you would use them yourself?

Watch this short video tip to find out why becoming an expert will increase your sales:

I wish you great success this month,

Chris Leader
President
Leader’s Edge Training
www.LeadersEdgeTraining.com

Free Video Mortgage Tip – Taming The Real Estate Agent

Posted May 5th, 2010

This month’s mortgage tip is about how to build quality relationships with one of your greatest referral sources – real estate agents. Let’s face it, most mortgage specialists view working with Realtors as a necessary evil, and we get very frustrated by how demanding Realtors can be.  Having some insight into what the Realtor has gone through up to the point of handing over the file to you will help you appreciate why they often attempt to micro-manage us.

Knowing what your Realtor partners are looking for will help you create better, more lucrative relationships with them.  Watch this short video tip to find out how:

I wish you great success this month, 

Chris Leader
President
Leader’s Edge Training
www.LeadersEdgeTraining.com

Free Video Sales Tip – A Picture Is Worth A Thousand Dollars

Posted April 27th, 2010

When meeting with your clients, communication skills are critically important.  In order to convince people to work with you, they have to clearly understand what makes you different from your competitors – what makes you uniquely different.  Having the right words to say is only one piece of the puzzle.  You see, your clients will have an easier time understanding what you have to offer if you present to both senses – audio and visual.  Watch this short video clip to see how to give more impactful client presentations.

I wish you great success this month,

Chris Leader
President
Leader’s Edge Training
www.LeadersEdgeTraining.com

Free Video Sales Tip – It’s More Than A Website

Posted April 5th, 2010

 

Consumers expect you to have a website these days so it is almost impossible to do business without one.  Clients will often search your website BEFORE they contact you to see if you look credible.  But it takes more than just creating a website, you must create the RIGHT website to catch people’s attention and entice them to contact you.  Watch this short video clip for helpful suggestions on creating a great website that will attract more leads.

I wish you great success this month,

Chris Leader
President
Leader’s Edge Training
www.LeadersEdgeTraining.com



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